Spartan Fit
E-commerce website
- Visual Identity
- Point of sale research
- Wireframing
- prototyping
- User interface
- user experience
- copywriting
- Brand Imagery
- Competitor analysis
- Typography
- Color theory
The Spartan Fit e-commerce website is an extension of a previous branding project I completed for the athletic brand, which embodies the Spartan ethos of strength.
This e-commerce platform focuses on selling fitness apparel and weightlifting equipment, providing a comprehensive shopping experience for consumers. I was responsible for creating the user interface, starting with wireframes and building the design through to a fully functional prototype.
In addition to the website, I developed an email campaign to support the Spartan Fit brand’s marketing efforts. The primary goal of the project was to create a simple, user-friendly eCommerce site that effectively showcases Spartan Fit’s products and enhances the shopping experience for all users.
