Leandor
Automobile Company Visual Identity
- Brand Identity
- Point of sale research
- Color theory
- Typography
- Attention to detail
- Brand guidelines
- Logo system
Leandor is a high-performance sports car company, and its name—meaning "lion man" in Greek—reflects the brand's strength and boldness.
I developed a clean, powerful brand identity from the ground up, designed to communicate Leandor’s core values of precision, speed, and agility. This included a flexible logo system, distinctive typography, and a thoughtfully selected color palette, all working together to reinforce the brand’s character.
In addition to these visual elements, I created brand patterns and business cards and consolidated everything into clear, easy-to-follow brand guidelines. These guidelines ensure consistency across all platforms while allowing for adaptability where needed.
The goal was to introduce a fresh, modern look to the sports car industry, setting a new standard for style and showcasing the performance-driven nature of Leandor’s vehicles.
