Gravity Counseling Group
Counseling Service Visual Identity
- Visual identity
- Point of sale research
- Illustration
- Apparel
-Brand guidelines
-Typography
-Color theory
Gravity Counseling Group is a mental health service based in Greenwood, South Carolina, with a mission to improve the mental well-being of its clients in the local area and beyond.
The owner, Kervin Searles, sought to enhance the brand’s image to better connect with its target audience and clientele. The goal of the project was to create a visual identity that aligned with the services provided by Gravity Counseling.
The project deliverables included a complete visual identity, consisting of a versatile logo system, brand patterns, a defined color palette, typography selection, and brand photography. Each component was designed to ensure a consistent and cohesive brand presentation.
The logo design centered around the letter "G," incorporating a visual element representing mental health, symbolizing the connection between mental well-being and gravity. This concept formed the foundation for the overall brand identity.
